I just shot a commercial for the Target website, demonstrating this lesson and everything complimenting everything so well. That is what my aesthetic is all about: a $300 flea market table with a dinnerware set from Target, sitting on an antique rug from my store. I have always been a believer in blending my products with my Simply Shabby Chic for Target line and also flea market treasures. And with our vintage accessories and furniture, people are connecting with the one-of-a-kind aspect. Customizing the furniture and making it their own, is another quality that is making people feel unique. My products remind people of the past, and I think the value there is the customer knowing it can be part of their future and their children's future - that it's heirloom quality. I have displayed in the stores the components of the inside of our furniture, to show its construction. I am noticing quality is playing a big value. Rachel talks about the huge influences that led to her. Handmade in Losa Angeles by quality craftsmen, you’ll want to add this gorgeous Rachel Ashwell sectional to your home. On this episode Jeanne is talking with Rachel Ashwell, the creator of the iconic brand Shabby Chic.

The 8-way hand-tied construction offers durability without sacrificing design. Something has to have real value or meaning in order for people to part with their money. The Squishy Sectional by Rachel Ashwell provides a simple, clean look that adds an understated elegance to your home. Yes, it is for sure a time that people are being much more selective with their spending, not just because money is tight, but also because they have gotten out of the spend, spend, spend mode.

Shabby Chic by Rachel Ashwell